Presentation: How to Create a Meaningful, Digital Savvy Brand Worldwide

Jennifer Bayon
Chantal Wittman Meier
20 Oct 2017
1:15 pm-2:15 pm

Presentation: How to Create a Meaningful, Digital Savvy Brand Worldwide

Presented by:
Jennifer Bayon, Vice President of International Sales, Paris Presents

Moderated by:
Chantal Wittman Meier, Vice President, International Trade Banking MB Financial Bank

If you’re new to the global e-commmerce game, you may want to start small by selling a few products in a few markets. Once you’ve tested those products and markets and feel ready to expand, you can invest more heavily.  Jennifer will take us through the A-Z steps on creating a meaningful, digital savvy brand worldwide, including entering the tough China market through the TMall platform.