Presentation: How to Create a Meaningful, Digital Savvy Brand Worldwide
Presented by: Jennifer Bayon, Vice President of International Sales, Paris Presents
Moderated by: Chantal Wittman Meier, Vice President, International Trade Banking MB Financial Bank
If you’re new to the global e-commmerce game, you may want to start small by selling a few products in a few markets. Once you’ve tested those products and markets and feel ready to expand, you can invest more heavily. Jennifer will take us through the A-Z steps on creating a meaningful, digital savvy brand worldwide, including entering the tough China market through the TMall platform.